About Us

SENS the future

We strive to build a platform for wine culture as well as to promote a sustainable, eco-friendly lifestyle.

We believe, good people, good wines and good lifestyle is just too important, we love to work with our partners who share the same values to inspire people to have a simpler and better lifestyle.


Wine Lifestyle Culture

Sens Wine Cellar retail shop has opened since 2008 in order to provide you more down to earth and custom-made experience to search your favorite wine and spirits selections. To flourish a daily culture that exist for few thousand years.

We have two shops at present, one in Central district, in the heart of Hong Kong another one in Tsuen Wan district in New Territories offering a spectrum of wines range from Bordeaux Grand Cru Classes, Artisanal Spanish Collections to wines from the Mediterranean South of France and swing out to the mythical Romania and Bulgaria from the far east. Don't forget to check out the best winery from Bulgaria - Domaine Bessa Valley Enira series when you drop by. You're most welcome to visit us and find out your favorite taste.


"若葡萄酒能展現大自然千錘百煉的美, 便是一瓶好酒!" by SENS

"If the wine can show the beauty of nature, it is a good wine!"


Our Story

Since 2006, founder Winston Wong brought his first batch of Barossa Shiraz to Hong Kong in homage to his Australian life for more than 10 years, with a particular fondness of Semillon from Hunter Valley, he continued to carry the brand Tulloch to show people how interesting the Hunter grapes are. From then on, he explored across different continents and search for wines that speak in the same language as nature – “Terroir”, Sens Wine Cellar Ltd. was founded as a unique wine importer in the market with expertise in terroir driven wines.

Sens Wine Cellar Ltd. is a long-established importing company founded in 2006 based in Hong Kong, our mission is to identify heartfelt wine and food producers, viticulturist or crop growers from the world and bring their products to Hong Kong to show people their family history and legacy.

Over the past years, we became the forefront of wine and food related service provider in the Hong Kong. We are also a key importer and distributor of some of the finest wines of the world from Bordeaux, Burgundy, New and Old world including up-coming wine countries. We held a high set of wine selection criteria, then strive to live up to the highest standards by keep looking for the best Eco friendly product and distribute throughout Hong Kong among our customer networks. Our channels of distribution including major Five stars hotels, Michelin starred and fine dining restaurants, wine shops, cafes, gourmet stores, universities, clubhouses, corporate and private clients etc.  

We have to make sure all products arrived in impeccable condition. Wines and perishable food products will only be shipped by air or reefer container and stored in our temperature-controlled warehouse 24/7.

Left: Our temperature and humidity controlled warehouse for our wines and food products.

Right: We operate an efficient temperature controlled logistic team for every daily order



Our missions are to promote wine culture as well as a sustainable and eco-friendly lifestyle. Because sub specie aeternitatis, to maintain ecological sustainability is the true value of human intelligence.


Store Locations

Central Store: Rm 310, Takshing House, 20 Des Voeux Road Central, Central, Hong Kong

Tsuen Wan Store:  Rm 2102M, Nan Fung Centre, 264-298 Castle Peak Road, Tsuen Wan, N.T. Hong Kong

Please come and visit us.


Enquiries Hotline: (852) 3678 0309

Office and Trade: (852) 3678 0788

Email: info@senswinecellar.com